Search Engine Optimisation (SEO)
Today, one of the most difficult aspects in marketing, is finding a way to capture consumer attention and maintain it. In order to achieve sustainable success, you need to make sure that you can connect to relevant, qualified customers that are going to take an interest in your brand. You want to be easy to find and you want to be more quickly discovered than your competitor. That is why taking advantage of well researched, specifically designed SEO strategies is so important. For your website to be seen more frequently by those that really count, SEO is the most sustainable long term solution to assist your organic growth into the future. At AEG Marketing we believe strongly in helping you get the greatest return from your marketing budget, and believe Search Engine Optimisation to be a core part of any strategy. Feel free to come and see us at our Gold Coast offices or reach out and we can arrange a virtual meeting.
What is SEO?
If you have never come across the term ‘SEO’ before, you might not be aware of what it is and what it means for your website. Standing for search engine optimization, SEO is a digital marketing tactic used to help your website appear at the top of search engine results pages. When typing something into Google, Bing, or any other search engine, the primary results garner the greatest traffic. That essentially means free publicity for your site and a much greater chance of connecting to potential clients. Organic rankings and customer generation should be the holy grail for most businesses due to the much reduced cost of acquisition.
Local SEO
Local SEO is a particularly useful aspect of search engine optimization, as it helps small, local businesses find greater potential opportunities in their area. By taking advantage of such tools like Google Maps and the ‘top 3’, you can get your website seen whenever a local search is made. That means a healthy increase in your online traffic, which will no doubt quickly translate to greater sales. All it takes is some intelligent methods of application, which you can count on our team helping you to fully explore.
SEO Copywrite
A huge amount of our success in SEO is done through thoughtful copywriting. Tailoring your content to include prompts for optimization can mean maximum success. It allows you to better connect to search results and key terms, only continuing to increase with wider time and engagement. That is why our team would be glad to offer you assistance with any written content that you would like to include, ranging from information to blog posts. Just discuss your plans with us, so that we can ensure they are achieved most effectively.
Citations and Backlinking
Another key tactic that we employ on our customers’ websites is link building. By making use of citations and backlinks, we can have your website referenced across a much wider online spread. It allows more people to connect to your site from various other corners of the internet that otherwise would have been vacant. And, in turn, it can significantly influence your SEO success for the better, allowing the cycle to continue to repeat in your favour. Be careful however as not all link building is created equally, and if not done properly you could actually begin to see negative results.
