Search Engine Marketing (SEM) - Paid Search
While social media is definitely a force to recognise, google and other search engines still remains the king of where customers go to find what they're looking for. Paid SEM advertisements have long been one of the most effective marketing tactics a company can include. While that is still true today, the secret is well and truly out. Small companies all the way through to large digital marketing firms run paid adds against countless keywords all across the internet, every day. Now through Pay Per Click marketing options and Google Adwords offering businesses the ability to directly target customer key word search, these options offer businesses a pay for engagement option. This appeals to many business owners due to the "pay as you get results" ethos of this strategy, but the campaign does need to be established correctly to avoid "tyre kickers" eating up your marketing budget. All you need to do is make sure that you are employing an effective advertising strategy and conducting the correct research into what keywords your campaign should involve, is one of them. Fortunately, when you come to us for support, at AEG Marketing, we can help you do just that through creation of your personalised SEM (PPC and Adwords) marketing campaigns. When done correctly, you will be able to see real results in a short timeframe which can be used to kick your business into overdrive.
Why Use PPC Advertising?
PPC advertising or pay-per-click advertising is the best way for you to get the "low hanging fruit" and really get some quick wins on the board. Instead of having to pay for a host space or time featured on a search engine, you can instead pay for every click made on your ad. That means that you only ever have to pay for real engagements, thus allowing your budget to stretch to the maximum number of customers and ultimately winning you greater potential for sales. It is critical that your campaign is constructed correctly as to avoid wasting money on misleading keywords.
Google AdWords
So, if you would like to take advantage of PPC advertising for yourself, we recommend that you begin doing it through Google AdWords. Now mostly known as Google Ads, this is a platform that can help you achieve real success through advertising. Google is the most frequented corner of the internet, seeing the most traffic of any other website, by far. There simply is no better environment for a company to advertise in today as you can nearly guarantee success, even across the smallest local demographics. It can be a huge asset to any company and one, which you could trust us to help you succeed with.
Benefits of Advertising Through Google
There are countless benefits of choosing to run PPC ads through Google. Of course, you get to gain from the sheer number of people on the platform, but the benefits run much deeper. Additionally, you can better measure your performance, find more rapid results than with SEO, reconnect with previous visitors of your site, and even approach leads through their Gmail inbox. There are countless reasons to choose Google ads and we are certain we could help you realize each for your company when you decide to trust us.
Tailored Advertising Strategies
So, if you think that advertising through Google might be a wise choice for your company, allow us to help you do it. Our team offers all our clients completely tailored strategies for advertising based on their specific immediate business objectives. Therefore, we would naturally be able to do the same for yours. All you need to do is give us a call and discuss your unique objectives so that we can customize your approach most effectively.
